Twenty guides for owners in Wollongong, Shellharbour, Kiama and the towns between, each setting out which approach leads in the sector, which adjustments move the figure and what local evidence adds.
Every business in the Illawarra is tested against the same three approaches, income, market and asset, and the sector decides which one carries the most weight. Practices and firms with dependable recurring earnings are income-led, sectors where businesses sell often enough to show a clear market, such as pharmacies and hotels, are market-led, and plant-heavy freight and manufacturing operators are asset-led.
Open a sector to see its industries, each marked with the approach that usually leads. The method behind every guide is the same. What changes is how it is applied, which adjustments matter most and what the regional evidence shows. For scale, the number of businesses in New South Wales rose by 26,057, or 2.8 per cent, in 2025 to 2026, to 942,658 at 30 June 2026 (Source: ABS, Counts of Australian Businesses, including Entries and Exits, July 2022 to June 2026 release, 18 August 2026). The latest council-level counts, at 30 June 2025, are approximately 16,278 for the City of Wollongong, 4,475 for Shellharbour and 2,211 for Kiama (Source: ABS, Counts of Australian Businesses, including Entries and Exits, July 2021 to June 2025 release; the ABS randomises small cells, so treat these as approximate).