Income Approach Valuation: Pricing the Future Profit of a Wollongong Business

Where a buyer is paying for profit that has yet to be earned, this method turns expected earnings, and the risk that they fall short, into a single value as at today.

The income approach values a Wollongong business at the present value of the profit it can keep earning. A valuer either capitalises one normalised year of earnings at a rate allowing for risk and growth, or builds a year-by-year cash flow forecast, discounts it to the valuation date and adds a terminal value. In both cases the rate is assembled from risks that the report lists one at a time.

A single normalised year, or a multi-year forecast

Discounted cash flow

The valuer projects cash flow for each coming year, discounts every year back to the valuation date and adds a terminal value for the period after the forecast. It suits a business whose next few years will differ from its past: a Port Kembla engineering firm whose large maintenance contract ends in year three, an allied health group opening a second clinic in Shellharbour, or a Dapto trade business moving from its founder to a hired manager.

Capitalisation of future maintainable earnings

A single year of normalised earnings, chosen because it fairly shows what the business will go on earning, is divided by a capitalisation rate (the discount rate less long-run growth). It fits a business whose recent years look alike, such as a North Wollongong accounting practice with a settled client base and fees that have crept up slowly.

Building the discount rate: an illustrative Wollongong CBD practice

A discount rate is built, not looked up, and every part of it matches a risk the valuer can name. The base is a risk-free rate taken from long-dated Australian Government bond yields (Source: RBA, Statistical Tables F2 Capital Market Yields). Above it sit an equity risk premium, since owning a business is riskier than holding a bond; a size premium, since a private company is more exposed than a listed one; an industry premium for the cycles and regulation of its sector; and a company-specific loading for what is particular to this business, such as reliance on a few customers or on the owner, the quality of its records and where it trades.

Together these layers give the cost of equity. Where the valuation covers all invested capital and not only equity, the cost of equity is blended with the after-tax cost of debt into a weighted average cost of capital. Taking away sustainable long-term growth leaves the capitalisation rate, and one divided by that rate gives the matching earnings multiple.

Picture an accounting and advisory practice in the Wollongong CBD with one principal, three fee earners and a lease with three years left. Normalisation replaces the principal's drawings with a market salary, resets the rent paid to the principal's family trust for the office to a market rate, strips out a one-off gain from selling a small client book, and checks how the practice's contractors and associates are treated under the Payroll Tax Act 2007 (NSW), administered by Revenue NSW, so payroll tax is forecast on the current position instead of copied from earlier accounts. The company-specific loading then reflects that two people hold most of the client relationships. The rate applied to the normalised earnings gives an enterprise value range, which the market approach then tests against sales of comparable practices elsewhere in the Illawarra.

Illawarra sectors valued mainly on earnings

Businesses with an established earnings record: medical and specialist rooms around Wollongong Hospital and North Wollongong, dental surgeries in Fairy Meadow and Shellharbour, accounting and law firms in the Wollongong CBD, IT and managed service providers, home care and disability providers, broking books, and trade contractors whose maintenance agreements renew every year.

Each earnings result is tested. Where sales evidence is available the market approach runs beside it, and adjusted net assets are worked out every time as the floor. The report sets out why, for this business, the income result earned the greatest weight.

Income approach questions from Wollongong owners

The business is treated as a stream of future earnings, and the valuer asks what that stream is worth on the valuation date. Either one figure for maintainable earnings is divided by a capitalisation rate, or a cash flow is forecast for each coming year and discounted back. For most established trading businesses in the Illawarra this is the method closest to how a buyer reaches a price.
When the years ahead will not look like the years behind. Capitalisation assumes one representative year can stand in for all future years, which suits a mature, stable business. Forecasting is needed where that breaks down, for example a second site about to open, a recent acquisition still being absorbed, a major contract nearing its end, or a software business not yet profitable at its present size.
In layers, each supported on its own. A risk-free rate from long-term Australian Government bond yields forms the base. The valuer then adds an equity risk premium, a size premium, an industry premium and a company-specific loading for matters such as reliance on a few customers or one person, the quality of the records and the location of the business. Every layer appears in the report, so a reader can test each assumption.
They express one judgement in two forms. The capitalisation rate is the discount rate minus long-run sustainable growth, and the multiple is one divided by that rate. For illustration only, a 20 per cent rate equates to a multiple of five and a 25 per cent rate to a multiple of four. A broker quoting a multiple and a valuer quoting a rate may hold exactly the same view of risk and growth.
It can, so the valuer checks rather than assumes. That involves looking at how the practice engages its contractors and associates under the Payroll Tax Act 2007 (NSW), administered by Revenue NSW, and then forecasting payroll tax on the current position instead of repeating last year's figure. If the position is unclear, the report says so and the company-specific loading allows for the uncertainty.
Those with dependable, repeating profit and little heavy equipment. On this site that covers medical and dental practices, accounting and law firms, marketing agencies, engineering consultancies, broking books, IT services, aged care and disability providers, and trade contractors with maintenance agreements. A specialist practice near Wollongong Hospital and a managed IT firm in North Wollongong differ a great deal, but a buyer of either asks the same thing: how much profit am I buying, and how secure is it?

Testing the earnings result against other evidence

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